Welcome!
Ready to submit a targeted social media request for your location?
Follow the steps below to find inspiration, pick out your template, pick out your template elements, and submit your request in Workfront.
NOTE: We require at least 5 business days to create and schedule your social media posts. Please allow enough time in your event calendar to accommodate this timeline.
Targeted social media is available to ALL active Customer Groups on ALL platforms. Need more information? Email Hayley.Stewart@Ferguson.com
How to Get Started
Management fee: $150 for creation, launch, and reporting on the campaign. Ad Budget: Starting at $100/day.
Need some inspiration? Check out our example page to get started with your targeted social media request.
The image template is your visual for the social media ad and one of the most prominent pieces of the message you're trying to send to current and potential customers. There are plenty of options for each customer group to choose from and the text is editable. When you fill out the targeted social media request form in Workfront, please include the text you would like to include.
Need help with copy? Choose from copy examples, created by our in-house copywriter, that fit your request. Whether it’s a local promotion, showroom CEU or a counter day, these copy examples are a great place to start.
Now that you've selected your template and your copy, make sure you include your selections within your targeted social media request form in Workfront. Once the social media team puts together your post, you will be asked to go back into Workfront and approve the post.
1 Day - $100
2 Days - $200
3 Days - $300
4 Days - $400
5 Days - $500
7 Days - $750
14 Days - $1,000
30 Days - $1,500
*If you would like to spend more or less, or have any budget questions, please reach out to Hayley Stewart
Cost:
$750 max per campaign
Duration:
1-7 Days
Use Cases:
Short-term
activations
Cost:
$1,000 minimum per campaign
Duration:
10-30 Days
Use Cases:
Long-term
activations